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Short-Form Video Marketing Statistics in Australia (2026)

Updated March 2026 · Australia · Video Marketing

14.8 million

Total Short-Form Video Users

Number of Australians using short-form video platforms in 2026

55 minutes

Average Daily Usage Time

Average time spent by each user on short-form videos daily

1.2 billion AUD

Market Revenue from Video Ads (AUD)

Estimated revenue generated from short-form video advertising in Australia

72%

Share of Brand Campaigns Using Shorts

Percentage of brands leveraging short-form videos for marketing campaigns

TikTok

Top Platform by User Engagement

Most popular short-form video platform among Australian users in 2026

Frequently Asked Questions

What is the most popular short-form video platform in Australia for 2026?

TikTok continues to be the leading platform, favored for its high engagement rates and innovative content features.

How much revenue do short-form video ads generate in Australia in 2026?

Estimated revenue from short-form video advertising is over 1.2 billion AUD, reflecting their importance in marketing strategies.

StateGlobe Research

The StateGlobe Research team analyzes digital marketing, SEO, and web technology trends across 200 countries. Our 2026 projections are based on industry reports, historical data patterns, and expert analysis.

This Statistic in Other Countries

Afghanistan Albania Algeria Andorra Angola Antigua and Barbuda Argentina Armenia Austria Azerbaijan Bahamas Bahrain

More Statistics for Australia

Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.