In 2026, Afghanistan's digital landscape continues to expand, with users spending an average of 35 minutes daily on short-form videos. Nearly 42% of the population actively engage with platforms like TikTok and Instagram Reels, indicating robust growth in digital content consumption. Content creators are increasingly leveraging these platforms to reach audiences, supported by a growing number of active creators surpassing 1.3 million.
Advertising investments in short-form videos have reached approximately USD 18 million, reflecting the increasing importance of video marketing in Afghanistan's digital economy. Engagement rates remain strong at around 5.8%, showcasing the effectiveness of short videos for brand promotion and consumer interaction in the country’s evolving digital ecosystem.