Facebook Marketing Statistics in Vietnam (2026)

Vietnam's social media landscape in 2026 shows high Facebook engagement, with over 74% of the population actively using the platform. The growth in monthly active users reaching 55 million reflects increased internet penetration and smartphone adoption. Marketers are leveraging this digital shift, with annual ad spending hitting approximately 1.2 billion USD, indicating robust investment in social media advertising.

The average cost per click remains competitive at around $0.45, making Facebook an attractive platform for local and international brands. Additionally, social commerce revenue continues to surge, reaching an estimated 85 trillion VND, underscoring Facebook's vital role in Vietnam's e-commerce ecosystem. These metrics highlight Facebook’s central position in Vietnam’s digital marketing and commerce sectors in 2026.