By 2026, Facebook remains the dominant social media platform in Antigua and Barbuda, with a high user penetration rate of 78%. Local businesses increasingly invest in targeted advertising, spending an average of USD 1,200 monthly to reach their audiences effectively. The total ad revenue from Facebook is projected to reach USD 4.5 million, reflecting the platform's vital role in the country's digital economy.
Marketing strategies are heavily focused on social media, with about 65% of digital marketing budgets dedicated to Facebook campaigns. Engagement rates continue to grow, averaging 6.2%, which underscores the platform's effectiveness for brand awareness and customer interaction. Small and medium enterprises leverage Facebook's tools to expand their reach in the local market, driving growth in digital commerce and advertising effectiveness.