In 2026, Facebook remains a dominant social media platform in Andorra, with 72% of the population actively engaged, reflecting high digital penetration. Small and medium-sized enterprises increasingly leverage Facebook advertising, with an average monthly spend of €1,200 to target local consumers effectively. The total advertising revenue from Facebook in Andorra has reached nearly $4.9 million, demonstrating the platform's significance for local marketing strategies.
The number of active Facebook business pages has grown to 3,200, showing rising adoption among businesses seeking to enhance their online presence. Engagement rates on posts hover around 4.5%, indicating moderate but consistent interaction levels. These trends suggest a mature social media marketing environment in Andorra, with digital advertising playing a vital role in the country's commercial landscape.