Venezuela's connected TV advertising sector has seen significant growth, with ad spend reaching $150 million in 2026. The increasing adoption of smart TVs and streaming services has expanded the reach of digital ads, capturing a larger share of the overall advertising budget. Viewership patterns indicate strong consumer engagement, with users averaging 12 hours weekly on connected platforms, making it an attractive channel for brands targeting Venezuelan audiences.
The digital landscape in Venezuela continues to evolve, with 35% of digital ads now delivered via connected TV. Nearly 4.8 million users actively engage with connected TV content, and an impressive 78% of internet users can be targeted through such advertising. This growth highlights the importance of connected TV in Venezuela's digital marketing strategies, offering brands a powerful way to connect with consumers in a more immersive environment.