1,200
Total Social Media Users
Number of active social media users in Vatican City in 2026
55%
Social Commerce Penetration Rate
Percentage of social media users engaging in social commerce
€90 (≈$97 USD)
Average Monthly Spending per User
Average amount spent monthly per social commerce user
660,000
Number of Social Commerce Transactions
Total transactions via social commerce platforms in 2026
85%
Digital Payment Adoption Rate
Percentage of social commerce users utilizing digital payments
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.