Video Marketing Statistics in Vanuatu (2026)

In 2026, Vanuatu's video marketing landscape shows a steady increase in thumbnail CTR, reaching 8.2%, indicating improved engagement strategies. Mobile video consumption dominates at 72%, emphasizing the importance of mobile-optimized content for local audiences. Digital penetration at 65% reflects growing internet access, fueling more digital marketing efforts across small businesses and brands.

With an average watch time of nearly four minutes, content creators are focusing on engaging storytelling to maximize viewer retention. The annual marketing budget, around VUV 4.5 million, demonstrates increasing investment in digital campaigns. As internet access expands, more Vanuatu businesses are leveraging video marketing to reach broader audiences effectively, promising further growth in digital engagement.