12.5%
PPC Impression Share
Vanuatu's share of paid search impressions in 2026
$4.8 million USD
Digital Ad Spend
Total investment in digital advertising in Vanuatu in 2026
65%
Mobile Ad Reach
Percentage of population reached via mobile ads in 2026
$0.45 USD
Average CPC
Average cost-per-click for PPC campaigns in Vanuatu in 2026
$2.1 million USD
Social Media Ad Spend
Expenditure on social media advertising in 2026
Vanuatu's PPC impression share has seen steady growth, reaching 12.5% in 2026, reflecting increased digital marketing efforts amidst rising internet penetration. The total digital ad spend has risen to $4.8 million USD, indicating a maturing online advertising market.
Mobile advertising now accounts for 65% of digital ad reach, underscoring the importance of mobile-friendly campaigns. The average CPC remains low at $0.45 USD, making PPC cost-effective. Social media advertising continues to expand, with $2.1 million USD invested, highlighting its role in reaching diverse demographics.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.