Vanuatu's connected TV market has experienced rapid growth, with 65% of households now owning a connected TV device, fostering increased digital advertising opportunities. The total digital ad spend has risen to approximately $4.2 million USD, reflecting a surge in advertiser interest and digital media consumption. Mobile devices continue to dominate ad reach, with 78% of the population exposed to targeted campaigns daily, emphasizing the importance of mobile-first strategies.
The connected TV advertising sector is expanding notably, with revenues growing by 22% in 2026. This trend highlights shifting consumer habits towards streaming services and digital content. Marketers are increasingly investing in connected TV advertising to capitalize on higher engagement levels, making Vanuatu a promising emerging market for digital and connected TV advertising investments in the South Pacific region.