By 2026, Uzbekistan's social commerce user base is projected to reach 12 million, reflecting increasing internet penetration and digital adoption. The majority of transactions occur via mobile devices, with 65% of all social commerce activities conducted on smartphones, emphasizing the importance of mobile-friendly platforms. The predominant platform for transactions remains Telegram, favored for its ease of use and widespread adoption among young adults.
Demographically, nearly half of social commerce users are aged 25-34, indicating a young and digitally savvy population driving market growth. The average monthly spend per user is estimated at USD 45, showcasing a steadily increasing consumer engagement in online shopping. These trends suggest a rapidly evolving e-commerce landscape supported by mobile technology and social media influence in Uzbekistan.