Uzbekistan's e-commerce landscape is rapidly expanding, with a projected total revenue of 1.2 billion USD in 2026. The return rate remains relatively low at 8.5%, indicating improved product descriptions and customer satisfaction. Mobile commerce dominates the sector, accounting for 65% of transactions, which aligns with growing smartphone adoption and digital infrastructure upgrades across the country.
Consumers are increasingly aware of their rights, leading to streamlined return processes. The average refund per return is USD 30, reflecting the cost of common product categories like clothing and electronics. Overall, Uzbekistan's e-commerce sector shows promising growth, driven by digital innovations and rising internet penetration, positioning it as a key player in Central Asia's digital economy.