Connected TV Advertising Statistics in Uzbekistan (2026)

Uzbekistan's connected TV advertising market has experienced rapid growth, with ad spend reaching approximately $45 million in 2026. The increasing penetration of smart TVs and affordable internet has boosted viewer engagement, making connected TV a vital channel for advertisers aiming to reach tech-savvy consumers. The sector now accounts for around 12% of the country's total digital ad budget, reflecting its rising importance in digital marketing strategies.

The number of connected TV users in Uzbekistan is projected to hit 4.8 million, with an average daily consumption of 2.5 hours. Over half of Uzbek households now own connected TVs, driven by urbanization and economic development. This growth indicates a shift towards more immersive and targeted advertising formats, offering brands new opportunities to connect with audiences through personalized content on connected devices.