2.8 million
Total Social Commerce Users
Number of social commerce users in Uruguay in 2026
72%
Social Commerce Penetration Rate
Percentage of internet users engaging in social commerce
USD 85
Average Monthly Social Commerce Spending
Average amount spent per user monthly
Instagram, Facebook
Most Popular Social Platforms for Commerce
Leading social media platforms for social shopping
78%
Mobile Social Commerce Usage
Percentage of social commerce transactions via mobile devices
Uruguay's social commerce scene continues to expand rapidly, driven by high smartphone penetration and increasing consumer trust in online buying. With nearly three million users, the market shows significant growth potential, especially on platforms like Instagram and Facebook where visual shopping experiences thrive.
Consumers in Uruguay are spending an average of 85 USD monthly on social commerce, indicating a mature digital economy. As e-commerce and social media integration deepen, businesses are expected to innovate with targeted marketing strategies to capture even more market share.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.