Uruguay's e-commerce sector continues to grow, with a return rate of 8.5% in 2026, reflecting improved logistics and customer service. Mobile commerce dominates, accounting for 62% of sales, driven by increased smartphone adoption. The total e-commerce revenue reached 1.2 billion USD, indicating a robust digital retail environment. Return values averaging USD 35 suggest consumers are cautious but willing to shop online.
The high customer satisfaction rate of 89% demonstrates effective last-mile delivery and support services. As Uruguay advances its digital infrastructure, online shopping becomes more seamless, encouraging repeat business. Retailers are investing in better return policies and logistics to reduce costs and enhance consumer trust, which further fuels sector growth.