35.4
Connected TV Ad Spend (USD billions)
Projected US connected TV advertising expenditure in 2026
22%
Percentage of Digital Ad Budget
Share of total digital ad spend allocated to connected TV in 2026
8.5
Average Viewership Time (hours/week)
Average hours US consumers spend watching connected TV weekly
120 million
Number of Connected TV Households
Number of households with connected TV devices in the US in 2026
3.2%
Ad Engagement Rate
Click-through rate for connected TV ads in the US
In 2026, the US sees a significant rise in connected TV advertising, with ad spend reaching approximately $35.4 billion. This reflects the growing consumer shift towards streaming platforms and the increasing effectiveness of connected TV campaigns. Marketers are allocating about 22% of their digital advertising budgets to this channel, recognizing its high engagement potential and targeted reach.
Consumers now spend around 8.5 hours weekly on connected TV platforms, emphasizing the medium's influence on entertainment and advertising. With over 120 million households owning connected TVs, advertisers have a vast audience. The average ad engagement rate of 3.2% indicates promising opportunities for brands to connect with viewers through dynamic and personalized ads.
Frequently Asked Questions
What is driving the growth of connected TV advertising in the US?
Factors include increased consumer adoption of streaming platforms, improved ad targeting capabilities, and the decline of traditional TV viewership, making connected TV a key digital advertising channel.
How effective are connected TV ads compared to other digital formats?
Connected TV ads have higher engagement rates than many digital formats, with targeted content and immersive experiences leading to better brand recall and viewer interaction.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.