69.2%
Average Cart Abandonment Rate
E-commerce in the US continues to see high cart abandonment, with rates slightly decreasing from previous years.
$135.50
Average Order Value (AOV)
The typical US online shopper spends over $135 per order, reflecting increased consumer confidence.
24.7%
Mobile Checkout Conversion Rate
Mobile checkout conversions are improving, indicating better UX design and mobile payment options.
4 minutes 12 seconds
Average Time to Complete Purchase
Shoppers are completing purchases faster, thanks to streamlined checkout processes.
High shipping costs (47%)
Top Abandoned Cart Reason
Shipping costs remain the leading cause for cart abandonment in the US.
In 2026, the US e-commerce sector faces a persistent challenge with high cart abandonment rates, though slight improvements suggest better engagement strategies. Consumers are increasingly shopping via mobile devices, emphasizing the importance of mobile-optimized checkout experiences. The average order value continues to rise, indicating growing consumer confidence and spending power in the digital space.
Enhanced checkout processes and cost transparency are crucial for reducing abandonment. Retailers focusing on free shipping offers and simplified payment options are likely to see higher conversion rates. As technology evolves, personalization and faster load times will further influence shopping behaviors, shaping the future landscape of US e-commerce.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.