By 2026, social commerce in the UAE has seen substantial growth, with over 4.2 million active users. The average user spends around USD 250 monthly, reflecting high engagement levels driven by the country's tech-savvy population and expanding digital infrastructure. Women dominate the platform demographics, making up 65% of users, particularly within the 25-34 age group, which accounts for nearly half of all users.
Instagram continues to be the preferred platform for social commerce, capitalizing on visual content and influencer marketing. The demographic trends indicate a shift towards increased female participation and young adult engagement, shaping the future of retail and digital marketing strategies. The rising expenditure underscores the importance of social commerce as a primary shopping channel in the UAE.