Social Commerce Statistics in United Arab Emirates (2026)

By 2026, Instagram Shopping has become a major driver of social commerce in the UAE, with over 4.2 million active users engaging with products and brands. The platform's seamless integration of shopping features has led to a significant increase in revenue, reaching AED 3.1 billion (USD 844 million). The average purchase value remains high, reflecting the affluent consumer base and luxury brand presence in the region.

Influencer marketing continues to be a key factor in social commerce growth, accounting for AED 1.2 billion (USD 327 million) in sales. User engagement levels are high, with 65% of Instagram Shopping users actively interacting with product content. These trends indicate a mature and thriving social commerce ecosystem in the UAE, driven by digital adoption and rising online consumer spending.