1.2 billion
Total Digital Ad Spend (USD)
UAE digital advertising expenditure in 2026
320 million
Connected TV Ad Revenue (USD)
Revenue generated from CTV advertising in UAE 2026
85
Average Daily Time Spent on CTV (minutes)
Average daily time UAE consumers spend on connected TV devices
3.5 million
Number of Connected TV Users in UAE
Total connected TV users in UAE by 2026
27%
Percentage of Digital Ad Budget on CTV
Share of digital ad budgets allocated to CTV in UAE 2026
The UAE's digital advertising market continues to grow rapidly, with a projected total spend of USD 1.2 billion in 2026. Connected TV advertising accounts for a significant portion, reflecting the country's high digital penetration and consumer preference for on-demand content. Marketers are increasingly investing in CTV to reach engaged audiences who spend over an hour daily on connected devices.
UAE consumers are highly engaged with connected TV platforms, spending an average of 85 minutes daily. The number of connected TV users is expected to reach 3.5 million, emphasizing the expanding digital ecosystem. Businesses that leverage CTV advertising are likely to see improved engagement, as the format allows for targeted, interactive campaigns aligning with the country's digital transformation goals.
Frequently Asked Questions
What is the projected growth of CTV advertising in UAE by 2026?
Connected TV advertising is expected to grow significantly, with a projected revenue increase of 25% compared to 2025, reflecting the country's shift towards digital media.
Which industries in UAE are leading in CTV advertising?
Retail, entertainment, and luxury brands are leading in CTV advertising in UAE, leveraging the format to target high-income, tech-savvy consumers.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.