Ukraine's e-commerce return rate is projected at 12.5% in 2026, indicating a moderate level of consumer returns driven by product mismatches and quality issues. The sector is expected to generate USD 8.3 billion in revenue, demonstrating robust growth despite logistical challenges. Return costs remain manageable at around 3.2%, reflecting improvements in return management and logistics efficiency.
The most common reasons for returns include incorrect items, product defects, and size issues, highlighting areas for retailer improvement. Efficient return processing, averaging about 7 days, is crucial for customer satisfaction. As Ukraine's e-commerce matures, businesses will likely focus on reducing return rates through better product descriptions and quality control to sustain growth.