E-commerce Statistics in Ukraine (2026)

Ukraine's e-commerce sector in 2026 faces a high cart abandonment rate of 62%, driven by payment security concerns and complex checkout processes. Despite this, the average order value has increased to $55, indicating growing consumer confidence and spending power online. Mobile commerce dominates, accounting for 78% of sales, reflecting widespread smartphone use and mobile-friendly platforms.

Enhanced digital payment adoption at 85% shows increased trust in online transactions, supporting sector growth. The total e-commerce revenue reached $9.2 billion, demonstrating robust expansion despite logistical and infrastructural challenges. Continued investments in technology and infrastructure are crucial for reducing abandonment rates and improving customer retention.