Social Commerce Statistics in Uganda (2026)

Uganda's social commerce landscape in 2026 shows significant growth, with revenues reaching approximately USD 250 million. The expansion is driven by increased internet access and mobile device usage, especially among younger demographics. Fashion and electronics remain dominant categories, reflecting consumer demand for trendy and essential products. The number of active buyers has surged to over 4 million, indicating wider acceptance of online social shopping platforms.

The average spend per buyer has increased to USD 60, showcasing improved consumer trust and transaction volumes. Despite the relatively low penetration rate of 18%, the rapid digital adoption suggests strong future growth potential. Local social platforms and messaging apps play a crucial role in facilitating transactions, making social commerce a vital part of Uganda's evolving digital economy.