In 2026, social commerce in Andorra has seen significant growth, with an estimated 45,000 active users. The average monthly spend per user is €150, reflecting increased engagement and trust in online shopping via social platforms. Instagram remains the dominant platform, driven by its visual appeal and targeted advertising, making it the primary channel for social sellers and consumers alike.
The total social commerce revenue in Andorra is projected to reach €6.75 million, with mobile transactions accounting for 70%. This trend highlights the country's shift towards mobile-first shopping experiences, supported by widespread internet access and improved digital infrastructure. Small businesses and local brands are increasingly leveraging social media to reach customers efficiently.