USD 150 million
Total Social Commerce Revenue
Projected total revenue generated through social commerce platforms in Afghanistan in 2026.
4.5 million
Number of Social Commerce Users
Estimated active users engaging in social commerce activities across Afghanistan.
45%
Top Category - Fashion & Accessories
Percentage of social commerce sales attributed to fashion and accessories.
USD 40
Average Transaction Value
Average amount spent per transaction on social commerce platforms.
78%
Mobile Social Commerce Penetration
Percentage of social commerce transactions conducted via mobile devices.
In Afghanistan, social commerce is rapidly expanding, with fashion and accessories leading the market at 45% of sales, driven by young consumers. The total revenue is expected to reach USD 150 million by 2026, reflecting increased smartphone adoption and internet access. The majority of transactions, approximately 78%, are conducted on mobile devices, emphasizing the importance of mobile-friendly platforms.
Despite challenges, Afghanistan's social commerce sector shows promising growth, with an average transaction value of USD 40. The rising number of users, estimated at 4.5 million, indicates a significant shift towards online purchasing. Local businesses are increasingly leveraging social media to reach consumers, boosting economic activity and connectivity in the region.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.