Facebook Marketing Statistics in Uganda (2026)

By 2026, Uganda’s Facebook user base has grown significantly, with over 22 million active users, representing a large portion of the population engaging with digital content daily. Businesses increasingly leverage Facebook for marketing, with nearly 1.8 million active pages, highlighting the platform's vital role in local commerce. The social media ad spend has reached USD 150 million, reflecting expanding digital marketing budgets and efforts to reach targeted audiences effectively.

User engagement remains high, with Ugandans spending an average of 35 minutes per month on Facebook, indicating strong platform loyalty. E-commerce sales facilitated through Facebook have surged, totaling around USD 250 million, demonstrating the platform’s importance in digital sales channels. As digital literacy advances, Facebook marketing continues to evolve, becoming central to Uganda’s online commercial ecosystem.