Turkish video marketing continues its upward trajectory in 2026, with a CTR of 3.8% on video thumbnails, indicating effective engagement strategies. The surge in digital ad spend to USD 1.2 billion reflects increased investment in video content, driven by rising consumer consumption and mobile usage. Brands are increasingly leveraging influencer collaborations, with nearly half of campaigns involving influencers to boost authenticity and reach.
The high engagement levels on mobile devices, accounting for 62% of video views, demonstrate the importance of optimizing content for smartphones. Turkish consumers' video consumption habits, averaging 78 hours per year, suggest substantial opportunities for marketers to connect through targeted, engaging video formats. As the digital landscape evolves, Turkish businesses are prioritizing video strategies to stay competitive and meet consumer preferences.