Turkey's connected TV advertising market is experiencing rapid growth, with a projected spend of $1.05 billion in 2026. The increasing penetration of smart TVs and affordable internet has driven higher viewer engagement, making CTV a key channel for advertisers targeting digital-savvy consumers. The share of digital ad budgets dedicated to CTV has grown to 28%, reflecting its rising importance in cross-platform campaigns.
Consumer engagement on CTV platforms remains high, with an average ad frequency of 3.8 views per session. The penetration rate of 65% indicates widespread adoption of connected TVs across Turkish households. Marketers are leveraging native ad formats with a 4.5% engagement rate, emphasizing the platform's effectiveness for brand awareness and direct response. Overall, CTV is becoming a core component of Turkey's digital advertising ecosystem.