E-commerce Statistics in Turkey (2026)

Turkey's e-commerce sector continues to grow rapidly, with a high cart abandonment rate of around 68.5%, indicating potential areas for improving checkout processes. Mobile commerce dominates, accounting for 72% of transactions, driven by widespread smartphone adoption. The total revenue is projected to reach $45 billion USD, reflecting increased consumer trust and digital infrastructure development. Average order values remain steady, with consumers spending around 2,150 Turkish Lira per purchase.

The increasing number of active online shoppers, estimated at 45 million, underscores Turkey's expanding digital economy. Businesses are investing in better user experience and targeted marketing to reduce cart abandonment. As the market matures, innovations like personalized recommendations and improved payment options are expected to further enhance conversion rates and overall e-commerce growth in 2026.