25%
Average PPC Impression Share
Average percentage of ad impressions won in Tunisia's digital advertising market in 2026.
$85 million USD
Digital Ad Spend
Total projected expenditure on paid digital advertising in Tunisia for 2026.
4.8%
Mobile PPC Click-Through Rate
Average CTR for mobile PPC ads in Tunisia in 2026.
150,000
Number of Active Paid Campaigns
Number of active paid advertising campaigns across platforms in Tunisia in 2026.
$0.55 USD
Cost-per-Click (CPC)
Average CPC for paid ads in Tunisia in 2026.
Despite economic challenges, Tunisia's digital ad spend is projected to increase, indicating confidence in digital marketing ROI. Marketers must focus on improving impression share and CPC strategies to maximize visibility and engagement in this evolving market. As mobile internet becomes more prevalent, mobile PPC campaigns are likely to dominate, offering new opportunities for brands to connect with consumers.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.