6.2 million
Mobile Video Users
Number of Tunisians watching mobile videos in 2026
1 hour 45 minutes
Average Daily Mobile Video Time
Average time spent by users on mobile videos daily in Tunisia
USD 150 million
Mobile Marketing Spend
Total marketing expenditure on mobile platforms in Tunisia
4.8%
Social Media Ad Engagement Rate
Average engagement rate for mobile social media ads in Tunisia
USD 230 million
Mobile Commerce Revenue
Revenue generated from mobile shopping platforms in Tunisia
In 2026, Tunisia has seen substantial growth in mobile video consumption, with over 6.2 million users actively engaging daily. The average user spends nearly two hours each day watching videos on their mobile devices, reflecting increasing digital entertainment trends and smartphone penetration across the country.
Mobile marketing in Tunisia continues to expand, with USD 150 million spent on targeted campaigns. Social media ads are highly effective, achieving an engagement rate of nearly 4.8%. The rise in mobile commerce, generating USD 230 million, underscores the importance of mobile platforms in Tunisia's evolving digital economy.
Frequently Asked Questions
What are the main drivers of mobile video consumption in Tunisia?
Increased smartphone ownership, affordable data plans, and a young, tech-savvy population are key factors fueling mobile video usage in Tunisia.
How effective is mobile marketing for businesses in Tunisia?
Mobile marketing is highly effective due to high engagement rates and the growing trend of mobile shopping, making it a vital channel for business growth.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.