In 2026, Tunisia's e-commerce return rate stands at approximately 12.5%, reflecting a cautious but growing online shopping culture. Electronics and home goods see the highest return rates, indicating issues with product expectations or quality. The average return value of 85 TND suggests consumers are returning moderately valued items, balancing convenience and cost considerations.
The return process has improved, with an average processing time of just over four days, enhancing customer satisfaction. Despite logistical challenges, nearly 80% of Tunisian consumers are satisfied with the return experience. These trends highlight the evolving e-commerce landscape, driven by increased digital adoption and better logistics infrastructure across the country.