Tunisia's e-commerce sector is experiencing rapid growth in 2026, with total revenues reaching approximately USD 1.2 billion. Mobile wallets have become the dominant payment method, accounting for over half of all online transactions, driven by increased smartphone penetration and improved digital infrastructure. The number of digital payment users continues to rise, reflecting greater consumer trust and digital literacy across the country.
The adoption of secure and user-friendly online payment methods has contributed to a positive shopping experience for Tunisians. With mobile payments dominating, merchants are increasingly investing in mobile-friendly platforms and enhanced security measures. These trends suggest a robust future for Tunisia's e-commerce market, supported by technological advancements and government initiatives to promote digital economy growth.