Connected TV Advertising Statistics in Tunisia (2026)

Tunisia's connected TV market has experienced rapid growth, with 65% of households now owning connected TV devices in 2026. This shift has led to increased digital ad revenues, reaching USD 200 million this year. The connected TV advertising spend has surged to USD 70 million, reflecting brands' focus on targeting engaged audiences through high-quality, immersive content. The rise in advertisers—totaling around 150—indicates strong confidence in digital strategies among Tunisian businesses.

The average viewership per connected TV ad campaign is approximately 1.2 million, demonstrating the broad reach and effectiveness of this medium. As digital infrastructure improves, more companies are adopting connected TV advertising, which offers precise targeting capabilities and measurable results. Overall, connected TV is becoming a crucial component of Tunisia's digital marketing landscape, promising continued growth and innovation in 2026.