In Trinidad and Tobago, social commerce adoption continues to grow, with 65% of internet users actively engaging in social shopping by 2026. The average monthly expenditure per user has increased to TT$1,200, reflecting a thriving digital marketplace. Female users represent a significant portion, accounting for 58% of social commerce activity, indicating a strong gender skew towards female consumers. Facebook Marketplace remains the dominant platform, driven by local user preferences and extensive social networks.
The influence of social media influencers remains substantial, with 42% of social commerce users reporting that they are swayed by recommendations from online personalities. This trend underscores the importance of influencer marketing strategies for local brands. Overall, the social commerce space in Trinidad and Tobago is flourishing, driven by increased internet penetration, smartphone usage, and a digitally savvy population eager for convenient shopping options online.