The digital advertising landscape in Trinidad and Tobago is experiencing rapid growth, with total ad spend reaching approximately $45 million USD in 2026. Connected TV advertising has become a significant component, attracting $12 million USD of that budget, reflecting increased consumer engagement with smart TVs and streaming platforms. High ownership rates and improved internet infrastructure support this expanding digital ecosystem.
Consumers in Trinidad and Tobago are spending over two hours daily on connected TV platforms, indicating strong viewer engagement. The high ad viewability rate of 88% demonstrates advertisers' confidence in CTV campaigns' effectiveness. As digital adoption continues to rise, businesses are increasingly leveraging connected TV to reach targeted audiences with engaging content, driving future growth in the sector.