Tonga's e-commerce sector has seen steady growth in 2026, with sales reaching T$45 million. The return rate remains modest at 8.5%, indicating effective customer service and product quality. Consumers tend to return smaller items, with an average return value of T$75, reflecting a cautious approach to online shopping. The total transaction volume continues to expand as internet access and digital payments improve across the islands.
Customer satisfaction with return policies is relatively high at 76%, showing consumer confidence in online shopping. Businesses are increasingly adopting streamlined return processes, which helps maintain trust and loyalty. As e-commerce matures, Tonga is likely to see further reductions in return rates and higher satisfaction scores, fostering a more vibrant digital marketplace for its residents.