Tonga's e-commerce landscape in 2026 shows a steady rise in digital payment adoption, with mobile wallets leading at 60%. Despite a relatively small population, increased smartphone penetration has driven more consumers to embrace digital transactions. The total e-commerce revenue of T$15 million reflects growing trust in online shopping, though cash-on-delivery remains common among older consumers.
The average transaction value of T$300 indicates moderate spending habits, with younger consumers favoring mobile wallets for convenience. As digital infrastructure improves, Tonga is expected to see continued growth in online retail, supported by local payment solutions and government initiatives aimed at increasing financial inclusion and digital literacy.