In 2026, Togo's e-commerce return rate stands at approximately 8.5%, reflecting increased online shopping but efficient logistics. The total online revenue has grown to USD 320 million, driven by rising internet access and mobile commerce. The number of online shoppers has risen to 1.2 million, indicating a growing digital economy. Return costs remain manageable, with an average of USD 12 per return, supporting sustainable growth in the e-commerce sector.
Logistics delays for returns are around 4.5 days, which is a sign of improving supply chains but still presents room for efficiency improvements. As e-commerce continues to expand, Togo's businesses are focusing on reducing return costs and processing times to enhance customer satisfaction. The moderate return rate suggests customers are becoming more confident in online shopping, but ongoing improvements in logistics are crucial for future growth.