E-commerce in Togo is rapidly growing, with digital payment penetration reaching 35% in 2026. Mobile money dominates transactions, accounting for nearly half of all online payments. The total e-commerce revenue has surged to USD 150 million, driven by increased smartphone adoption and improved internet access. Despite digital growth, cash on delivery remains popular, reflecting consumers' cautious approach to fully digital payments.
The expansion of mobile money services and improved logistics are key factors fueling e-commerce's rise in Togo. With 2.5 million online shoppers, the digital marketplace is becoming a vital part of the economy. Continued investments in infrastructure and digital literacy are expected to further enhance the e-commerce landscape, reducing reliance on cash and fostering more secure online payment methods.