Timor-Leste's mobile internet penetration has reached 78% in 2026, reflecting increased smartphone adoption and improved network infrastructure. The rise in mobile video consumption, averaging 1 hour 45 minutes daily, demonstrates a shift towards digital entertainment and information access. Mobile marketing budgets have grown to USD 45 million, indicating a significant focus on targeted advertising through social media and video platforms.
Social media remains the primary channel for digital engagement, with 62% of mobile users actively participating. Marketers leverage high engagement rates and compelling video ad formats to reach audiences effectively. As digital literacy improves, businesses are increasingly investing in mobile video strategies to boost brand awareness and drive conversions across the country.