Thailand's mobile video landscape in 2026 demonstrates significant growth, with nearly half the population engaging heavily with video content daily. The average user now spends about 1 hour and 45 minutes each day watching videos on their mobile devices, reflecting increased consumption driven by improved internet infrastructure and mobile device affordability. Marketers are capitalizing on this trend, with advertising spend reaching over ฿18 billion, indicating robust investment in mobile video advertising.
Social media remains a dominant channel for video content, with 78% of social media content being video-based. YouTube continues to lead the market, capturing 65% of the platform share, followed by TikTok and Facebook. This shift toward visual content emphasizes the importance for brands to optimize their video marketing strategies for mobile platforms, tapping into high-engagement channels to reach Thai consumers effectively.