Tanzania's e-commerce sector is experiencing rapid growth, with total sales reaching approximately USD 1.2 billion in 2026. The return rate remains relatively low at around 8.5%, thanks to improved logistics and customer service. Electronics and clothing are the most frequently returned items, but the overall process has become more streamlined, reducing the average refund time to just five days.
This positive trend indicates increased consumer trust and better supply chain management within Tanzania's digital retail environment. Businesses are investing in clearer return policies and efficient logistics to enhance customer satisfaction, which is reflected in the 78% satisfaction rate. As e-commerce continues to expand, maintaining low return rates will be essential for profitability and growth.