In 2026, Tanzania's e-commerce landscape continues to grow rapidly, with mobile money platforms dominating payment methods due to widespread mobile phone adoption. Digital wallets and mobile banking are increasingly preferred, reducing reliance on cash and traditional banking services. The surge in online purchase volume reflects rising consumer confidence and improved internet infrastructure, making e-commerce more accessible across urban and rural areas.
Despite impressive growth, cash on delivery remains significant at 24%, highlighting ongoing preferences for cash transactions, especially in rural regions. The expansion of digital payment methods is expected to further reduce cash reliance, driven by government initiatives promoting financial inclusion and technological investments in the country's digital economy.