E-commerce Statistics in Tanzania (2026)

Tanzania's e-commerce sector continues to grow, with revenues reaching approximately USD 1.2 billion in 2026. Despite increased digital payment adoption at 48%, the high cart abandonment rate of 65% indicates ongoing challenges in converting visitors into buyers. Mobile commerce dominates, accounting for 72% of online sales, driven by widespread smartphone usage and expanding mobile networks.

The internet penetration rate remains modest at 45%, limiting broader market access. Efforts to improve digital infrastructure and reduce cart abandonment through better user experience and payment security could boost e-commerce growth further. As Tanzania's digital ecosystem matures, these metrics suggest significant opportunities for local and international retailers to expand their presence in the country.