Tajikistan's e-commerce sector in 2026 shows a dynamic shift with total transactions reaching approximately 120 million USD. Mobile payment adoption continues to surge, now accounting for 65% of online transactions, driven by improved smartphone penetration and local e-wallet apps. Consumers are increasingly comfortable with digital payments, reflected in higher average transaction values around 45 USD. Despite this growth, cash-on-delivery still accounts for over half of online orders, indicating trust-building needs in digital infrastructure.
The number of e-commerce users surpasses 1.2 million, predominantly in urban centers like Dushanbe, with rural areas gradually adopting online shopping. The trend suggests a robust digital economy with expanding payment methods, including bank transfers and mobile wallets. Continued investments in fintech and digital literacy are expected to further accelerate digital payment usage, ultimately transforming Tajikistan’s retail landscape by 2026.