In 2026, Syria's connected TV advertising market has expanded significantly, with ad spend reaching around $45 million USD. The penetration of connected TVs has increased, allowing more Syrian viewers to access targeted content. This growth is driven by rising internet connectivity and the affordability of smart devices, making connected TV a vital part of digital marketing strategies in the country.
Viewer engagement with connected TV ads has also improved, with an engagement rate nearing 4.8%. The average ad duration remains around 20 seconds, aligning with global standards for effective digital advertising. As digital adoption continues to grow, Syrian advertisers are increasingly leveraging connected TV platforms to reach a broader, more engaged audience, fostering a vibrant digital advertising ecosystem.