68%
Cart Abandonment Rate
Percentage of online shopping carts abandoned in 2026.
USD 45
Average Order Value
Average value per online purchase.
52%
Mobile Shopping Penetration
Percentage of consumers shopping via mobile devices.
USD 1.2 billion
E-commerce Revenue
Total online sales revenue in 2026.
61%
Digital Payment Usage
Share of transactions completed through digital payments.
Syria's e-commerce sector in 2026 faces a high cart abandonment rate of 68%, reflecting ongoing challenges like payment security and delivery logistics. Despite this, digital payment adoption is at 61%, indicating growing trust in online transactions. Average order values remain modest at USD 45, driven by economic constraints and consumer purchasing power.
Mobile shopping continues to expand, with over half of online shoppers (52%) using smartphones for purchases. E-commerce revenue has reached approximately USD 1.2 billion, showcasing resilience and growth potential despite infrastructural hurdles. Efforts to improve user experience and logistics could further reduce cart abandonment and boost sales.
Frequently Asked Questions
What are the main challenges for e-commerce in Syria?
Key challenges include payment security, logistics, and limited internet infrastructure, impacting consumer confidence and seller operations.
How is digital payment adoption evolving in Syria?
Digital payment usage has increased to 61%, driven by mobile wallet development and government initiatives to promote cashless transactions.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.