Switzerland's e-commerce return rate in 2026 is projected to be around 8.5%, reflecting efficient logistics and high customer satisfaction levels. The total online retail sales are expected to reach CHF 18.3 billion, indicating continued growth in digital shopping. Return costs remain relatively low at 1.2% of sales, thanks to streamlined return processes and local warehouse networks, which help reduce logistics expenses and improve consumer experience.
The predominant reasons for returns include incorrect items, damaged goods, and sizing issues, especially in fashion and electronics sectors. Return rates vary across sectors, with fashion experiencing the highest at 12%. Retailers are increasingly adopting AI-driven quality checks and better sizing guides to minimize returns. This trend indicates a maturing e-commerce landscape focused on sustainability and customer satisfaction.