Sweden's connected TV advertising market is projected to reach €560 million in 2026, driven by increased adoption of smart TVs and streaming services. With over 4.8 million users, CTV offers significant reach for advertisers targeting tech-savvy consumers. The steady growth rate of 18% indicates a shifting budget focus from traditional to digital platforms, emphasizing the importance of CTV in Sweden’s digital marketing landscape.
The rising engagement levels, with users seeing an average of 12 ads monthly, suggest higher ad receptivity and effectiveness. As advertisers allocate nearly a quarter of their digital ad budgets to CTV, this segment is expected to become even more critical in Sweden’s overall advertising ecosystem, fostering innovative ad formats and personalized content delivery.